Flex Mart Supermarkets, one of the fastest growing grocery retail shops in the country, have taken Masvingo province by storm having opened branches at Jerera and Nyika Growth Points, with Gutu, Checheche and Chinorumba branches on cards.
The supermarkets have easily penetrated the market due to their reasonable prices and the social responsibility role they play in the communities they operate in.
Wishman Mususa, the Operations Director said they plan to open at least four more branches before year end.
"We have been operating in Harare but due to high demand of our services in Masvingo we decided to open branches at Nyika and Jerera Growth Points. We are going to open another shop at Chinorumba in Zaka end of this month and at Checheche and Mpandawana town before year end," said Mususa.
"We value the communities we operate in – we always strive to give them value for their money. Our prices are comparable to none and as a result the response is overwhelming because even other retailers are getting orders from our supermarkets and are no longer travelling to Masvingo town. At Jerera we have two shops and we plan to open a wholesale soon," he added.
Established in 2008, Nelrona Company trading as Flex Mart, has four directors – Aleck Muzvanye (Managing Director), Shadreck Tigere (Finance Director), Challenge Gweshe (Human Resources Director) and Mususa.
"We took over Rolen Supermarket which was owned by a Tanzanian and we accrued all the debts. We humbled ourselves and cleared the debt – now we are on expansion drive. We are overwhelmed by the response. We have partnered with Chief Nhema to sponsor schools tournament in Zaka," said Mususa.
Villagers in Zaka and Nyika hailed Flex Mart saying the retail shop is giving them value for their money.
"We are no longer going to Masvingo to do our shopping because the prices are similar to those of Flex Mart," said one Tavonga Chiromo.business