09 April 2017, Innscor Africa Bread Company of Zimbabwe, also known as Baker's Inn has introduced a bigger loaf, The Family Loaf, among its wide range of products.
The Family Loaf, which is available nationally through Baker's Inn's extensive distribution system, is available in Premium Soft White and Premium High Energy Brown and is retailing at US$1.00.
Baker's Inn Masvingo Area Manager Admire Vhoko said the Family Loaf is bigger and has more slices than the standard loaves on the market, designed to feed the whole family.
"As Baker's Inn, we are confident that the Family Loaf will deliver additional daily shopper counts to stores and also play a significant role in building transaction values, and in the process add material value to business," Vhoko said.
"We will be supporting the Family Loaf through various media and activation platforms," he added.business