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Wednesday, 26 April 2017

Women Breaking Barriers - Get some colourful graphic designs from Beverlyn Mukayi



Mukayi orks in Harare and is a product of Chinhoyi University of Technology (Cut) who values her job because graphic designs help to make an organisation recognisable by using a variety of media to communicate identity for advertising and promotional purposes. Examples are fonts, shapes, colors, images, photography, animation, logos, and billboards.
"Being a graphic designer is more than just a profession, it's a way of life. People who are drawn to design as a career are usually intensely visual. This carries forward into what they are inspired by, how they do their research, and where they get their ideas once they become graphic designers. Whether you can draw or not, you need to learn how to use certain design software, and use it well. Corel Draw and Adobe Creative Suite are the most widely used software," says Mukayi.
Mukayi is proud to be one of the very few graphic designers available in the country but she wants to see more young female talent getting into the field..
The Nike "Swoosh", one of the world's most recognizable logos was created by a woman, Carolyn Davidson in 1971, then a graphic design student at Portland State University in USA .The Nike logo was derived from the Greek mythological goddess (Nike) as one of her wings.The ideology was that the Goddess Nike was actually a symbol of victory.
"That's a hint on the power of graphic designers," says Mukayi, who carries credit for many works being used by the corporate world in Zimbabwe and South Africa.local

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