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» » » Vulgarity a stepping stone to success for females?

                                                 Evangelist Mazhara
Clayton Shereni
Going down the memory lane taking a few notes from the roots of our African culture, a woman was not supposed to just speak recklessly and was supposed to “cover up” her body and nudity or vulgarity was morally unacceptable.
It was a taboo for women to be seen half naked by any man and if she was seen, she would be labeled a concubine or a woman of loose morals.
 Many believe that the coming in of digital media has left a trail of destruction on the African culture and has eroded the aspect of Ubuntu especially on the African young women.
We have copied and pasted western ways especially on dressing and we are never shy to walk half naked even in front of in-laws.
However, the raging fight to exonerate women from being viewed as sexual objects still continues, but it seems as if young females are not helping for they are seen promoting issues of sexuality.
Many young women are no longer willing to work hard to become popular and seem to have found a new way of gaining fame by posing for the camera in birthday suits and speak unprintables.
A few years ago, a relatively unknown young woman, Pokelo Nare hogged the limelight after a leaked sex tape allegedly picturing her and Hip-Hop star, Desmond Chideme aka Stunner surfaced on the internet.
However, as if it was going to denigrate her, Nare has lived to become one of the most popular Zimbabwean socialites and “has not” lost dignity, rather she has struck many deals with reputable companies to market their products and is now commonly known as “queen of swagger”.
Although it might be argued that the sex tape leak wasn’t premeditated, it seems this has become a life changing move for many young females who want to make a breakthrough in life as they are seemingly engaging in vulgarities.
In the past few months men have enjoyed free eye satisfaction as songstress Vimbai Zimuto is making headlines for the same wrong reasons after pictures of her showing off her nude body were all over social media.
After that incident the young woman seems to be establishing a name for herself in the music industry and recently held a press conference where she said she was selling her nude pictures privately with proceeds going to her Huya Uone Trust.
However, the story of young women capitalizing on vulgarity will be incomplete without mentioning popular dancers Beverly ‘Bev’ Sibanda and Noleen Sifelani aka Zoey who rose to stardom for dancing at gigs while nude to the much delight of men who constitute a large number of their fan base.
The dancers seem to be earning a living out of it and both have been conferred awards by the Dancers Association of Zimbabwe (DAZ) for their erotic dance moves.
A few months ago one Lorraine Guyo of the “Ndinyengeiwo” fame has grown to become a household name in the comedy fraternity with her comedy skits trending on social media and has struck a lot of endorsement deals which she markets during her skits.
After the leaked “Ndinyengeiwo” video, Guyo came out to claiming that she received thousands of marriage proposals from men from all walks of life in and outside the country.
In 2016, nude picture of Zimdancehall star Souljah Love and his ex-wife Bounty Lisa surfaced on the internet and the Ndini Uya-Uya hitmaker openly said he did not owe anyone any apology over the leakage.
The same year saw another artist Enock Guni aka Nox nude pictures found their way into the public domain after his bitter girlfriend reportedly sent the pictures to his wife but this seems to have had no negative impact to the singer’s career.
He has been widely touted as Urban Groove’s last man standing as the genre seems to have been eroded by the coming in of the Zimdancehall crusade.
The same issue has not spared other African countries as women from other countries are also involved in the ‘immoral’ stunt.
South Africa’s dancer Zodwa Rebecca Libram popularly known as Zodwa Wabantu has torched controversy with her stance of dancing without under garments during her shows in night clubs.
Women advocacy groups who spoke to TellZim News castigated the ‘immorality’ and lack of self-respect being shown by these women.
Women Coalition of Zimbabwe (WCoZ) Masvingo chapter chairperson Joyce Mhungu said it was disheartening to see young women degrading themselves especially in public spaces where they are expected to show good morals.
“The pressure of finding quick solutions in a competitive world has given the rise to trend of fame through vulgarity. The need to become a celebrity has led to moral decay and drug usage has also blunted the performers conscience, having no self-respect and respect for the community” said Mhungu.
However, Mhungu blamed the “misogynist” society as the root cause of the ill behavior being portrayed by young women as they try to break away from poverty.
“Our society, though equipped with laws to educate both sexes, pressure of home care fall on the female side leaving males to focus on their careers. Focus on homecare and male pleasure has covertly left females as sex objects,” said Mhungu.
Women on a Mission Organization (WOAMO) founder, Evangelist Mazhara said her organization is on a mission to mentor women to live according to the Bible and portray a good picture in the community through their good character
“We take focus on the norms and values following what is inscribed in the bible and as for my team which I mentor I encourage them to show charisma in whatever they do and we should initiate change in the society and our characters must show that we have God in us,” said Mazhara.
However, others argued that cyber bullying is another major factor which has contributed to this problem and has given the wrong perception about young women in the society.
The issue has left a lot to be desired as the western culture which has infiltrated the African continent causing cultural decadence and giving a rise to indecent exposure which promotes vulgarity.

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